AI Search Visibility and YouTube Checklist

Want your business to be understood across conventional and AI-powered search? Use this checklist to strengthen your website, video content and wider online evidence.

Business Identity

• □ Use one consistent business name across all platforms
• □ Use accurate service descriptions
• □ Confirm location and service area
• □ Keep contact information current

Website

• □ Create clear service pages
• □ Answer genuine customer questions
• □ Include evidence and examples
• □ Keep important pages indexable and accessible
• □ Add sensible internal links

YouTube Channel

• □ Clearly identify the business
• □ Link to the correct website
• □ Add a useful channel description
• □ Keep branding consistent

Videos

• □ Answer one clear question per video
• □ State the business name naturally in speech
• □ Explain the intended audience
• □ Use an accurate, descriptive title
• □ Write a useful description
• □ Link to the relevant website page

Transcripts

• □ Review automatic captions
• □ Correct business and product names
• □ Correct locations
• □ Correct technical terms and figures
• □ Add useful chapters

Third-Party Mentions

• □ Seek genuine interviews and collaborations
• □ Encourage customer stories with consent
• □ Work with suppliers and trade associations
• □ Disclose all paid relationships
• □ Avoid bought or fake mentions

Wider Web

• □ Check that directory details are consistent
• □ Ensure reviews are current
• □ Monitor for misleading mentions
• □ Update supplier and association profiles

Measurement

• □ Review AI mentions periodically
• □ Track website referrals from AI and video
• □ Record brand searches
• □ Monitor customer enquiries and conversions
• □ Update content based on actual customer questions