Digital Presence guides and explainers, written in plain English for business owners and decision-makers.
AI recommendations can lead to website visits, but a referral statistic is not the same as a share of search. Here is what small businesses can measure, and what they should not conclude.
Read articleCold email is not automatically legal or illegal. The first question is who you are emailing. This practical UK guide explains the PECR and UK GDPR questions businesses should ask before they press send.
Read articleResearch from Ahrefs found that YouTube brand mentions had a stronger statistical relationship with visibility across several AI search systems than traditional backlink measures. This article explains what that finding means, why correlation does not prove causation, why backlinks still matter, and what smaller businesses can realistically do to improve their chances of being understood and mentioned by AI search systems.
Read articleYour website is only one part of your online presence. This practical guide explains how to check what potential customers see and identify information that may be costing you trust or enquiries.
Read articleTraditional CAPTCHAs are being replaced by privacy-first website verification. Here is how the modern alternatives work and what business owners should check.
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